About our experience in
Steel Tube Plant Business Plan
Beijing HL Consulting Co., Ltd has finished
8 Steel Tube Plant Business Plans for our clients.
We publish Market
Research Report On China's Steel Tube Industry from 2003 and is the authority in market information of
Steel Tube industry in China.
We have finished 2 Due
diligence service for international clients.
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*** Special Steel Tube Co., Ltd.
Business Plan
Table of Contents
Confidentiality Agreement 4
1. Executive Summary 5
1.1 Introduction of the project 5
1.2 Products 5
1.3 Market and customers 6
1.4 Funding Request and Investment Scheme 7
1.5 Financial Forecast 8
2£®Analysis of Chinese Steel Tube Industry 10
2.1 Classification of Steel Tube 10
2.2 Demand analysis of China steel tube industry 14
2.3 Supply of the industry 28
2.4 Technology 38
3. Company 50
3.1 Business scope of the company 50
3.2 Company ownership and capital contribution 50
3.3 Introduction of the project party 52
3.4 Organization 53
3.5 Management team 53
3.6 Site selection 56
4. Product 58
4.1 Product and output capacity 58
4.2 Product Specification and Price 58
5.Market analysis 70
5.1 Domestic market analysis of seamless steel tube 70
5.2 Customer analysis 73
6. Marketing Plan 101
6.1 Analysis of Purchasing Behavior of Customers 101
6.2 Products strategies 102
6.3 Pricing Strategies 103
6.4 Sales Channel 103
6.5 Promotional Strategies 109
7. Competition Analysis 111
7.1 Competition Overview 111
7.2 Direct competitors 111
7.3 Competition Strategy 117
8. Financial Plan 122
8.1 Historical Financial Performance 122
8.2 Funding Request and Fund Utilization 122
8.3 Financial Assumptions 123
8.4 Projected balance sheet 128
8.5 Projected income statement 129
9. Risk and countermeasures 131
9.1 Risk and countermeasures 131
9.2 Industry Risk 132
9.3 Market Risk 132
10. Appendix 133
10.1 Land use certificate 1 133
10.2 Land use certificate 2 134
10.3 land layout 135
Tables 136
Figures 137
Tables
Table 1. Plan of repaying principle and paying interest on
loans£¨Unit:Yuan£© 8
Table 2. Plan of repaying principle and paying interest on
loans£¨continued,Unit:Yuan£© 8
Table 3. Demand of steel tube of six main industry in 2002 15
Table 4. Apparent consumption of welded steel tube in China £¨10
K ton£© 20
Table 5. Import of seamless steel tube in Dec., 2004 by origin
24
Table 6. Value and volume of steel tube import in China 25
Table 7. Output,Import,Export,Apparent consumption, Growth of
Apparent consumption of Seamless steel tube£¨10 K ton£© 30
Table 8. Seamless steel tube output in 2004 in China by province
(ton) 30
Table 9. Output of key seamless steel tube enterprises in 2003
34
Table 10. Output Capacity of seamless steel tube machine by
province in China in 2003 35
Table 11. Output of key welded steel tube enterprises in 2003 37
Table 12. Series of cold-draw mill 48
Table 13. Specification of cold-draw mill in China 48
Table 14. Amount and forms of investment contributed by
Tianchang Plastic Machinery Co., Ltd. 51
Table 15. Number of Grade A,Grade B,Grade C and Grade D Boiler
markers in China from 1987 to 2003 74
Table 16. List of main Grade A boiler producers in China in 2004
75
Table 17. List of main Grade B boiler producers in China in 2004
79
Table 18. List of main Grade C boiler producers in China in 2004
83
Table 19. Rank of ship-building enterprises in the first half of
2005 94
Table 20. Output, sales and market share of main automobile
makers,2003-2004 96
Table 21. Name-list for Major Domestic Petroleum Enterprises. 99
Table 22. List of Chemical enterprises in China 100
Table 23. Sales channel 104
Table 24. Sales promotion strategy 109
Table 25. Fund utilization plan of equipments purchasement 122
Table 26. Cost analysis of cold drawn tube 124
Table 27. Depreciation Calculation of Fixed Assets (yuan) 126
Table 28. Amortisation of intangible assets (yuan) 126
Table 29. Projected balance sheet£¨Unit£ºRMB Yuan£© 128
Table 30. Projected income statement£¨Unit£ºRMB Yuan£© 129
Figures
Figure 1 Price of seamless steel tubes in China in 2005£¨159*6
seamless steel tube£© 6
Figure 2 Forecast of profit and revenue 9
Figure 3 Classification of steel tube 11
Figure 4 Output of Industrial boiler in China 17
Figure 5 Monthly import and export of seamless steel tube in
2005 24
Figure 6 Monthly seamless steel tube output in China£¬Feb., 2002
¨CSep.,2005 32
Figure 7 Monthly seamless steel tube output in Anhui
province£¬Feb., 2002 ¨CSep.,2005 32
Figure 8 Output and sales of key seamless steel tube enterprises
in 2005 33
Figure 9 Output of welded steel tube in China£¬Feb., 2002 ¨CSep.,
2005 37
Figure 10 Output of welded steel tube in Anhui£¬Feb., 2002 ¨CSep.,
2005 37
Figure 11 Cold-drawn process of low-alloy steel; carbon steel
for structural purpose 44
Figure 12 Cold-drawn process of stainless steel seamless steel
tube 44
Figure 13 technological process of production for cold-drawn
GCr15 bearing steel tubes 46
Figure 14 Form of registered capital (suggested) 51
Figure 15 Factory of Tianchang Plastic Machinery Co., Ltd. 53
Figure 16 Organization 53
Figure 17 Location of Tianchang City 56
Figure 18 Site selection of the project 57
Figure 19 Price index of steel bar, steel products and seamless
steeltube 70
Figure 20 Price of steel tube in east China 70
Figure 21 Price of seamless steel tube in 2005£¨159*6 seamless
steel tube£© 71
Figure 22 Inventory of seamless steel tube of key producer in
2005 71
Figure 23 Relation of Shipbuilding Enterprises in China 93
Figure 24 Structure of Sales Channel 104
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