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Hospital Business plan
Beijing HL Consulting Co., Ltd has finished
11 Hospital Business plan for our clients.

** Hospital
Business Plan
Declaration of Confidentiality 5
Executive Summary 6
I Company Summary 6
II Market, Service and Competition Advantages 9
III Project Finance Need and Cooperation Mode 11
IV Financial Forecast 11
1. Company Summary 13
1.1 Project Party: Brief Introduction of Shanxi Yuanping Ankang
Hospital 13
1.2 Assets 15
1.2.1 Land and Building 15
1.2.2 Medical Equipments 17
2. Products and Services 20
2.1 Hospital Services 20
2.1.1 Composition of revenue 20
2.1.2 Price of Medical Services 21
2.2 Education Service 21
2.2.1 Teachers Team 21
2.2.2 Employment of graduate 21
2.2.3 Tuition Fees and Degrees 22
2.2.4 Major of Education Programn 22
2.3 Production of Pharmaceutical Preparations 23
3. Analysis of Policy and External Enviroment 25
3.1 Analysis of the Policies on Private Hospitals 25
3.1.1 Overview of the Policies for Private Hospitals 25
3.1.2 Taxation 26
3.1.3 Self-determination on Price 27
3.1.4 Subsidies 27
3.2 Social and Economic Development Conditions of Yuanping City
in Shanxi Province 27
3.2.1 Social and Economic Development Conditions of Yuanping 27
3.2.2 Economic Development Prospect of Yuanping 29
4 Market Analysis 30
4.1 Disease Incidence in Shanxi Province 30
2.2 Medical Market in Yuanping City 33
5 Strategy and Implementation 34
5.1 Overall Development Strategy and Development Phases 34
5.1.1 Overall Development Strategy 34
5.1.2 First Phase 34
5.1.3 Second Phase 35
5.2 Measures to Improve the Level of Medical Team and Medical
Technology 36
5.2.1 Introducing High Quality Medical Professional Team and
Advanced Technology from No. 2 Hospital of Shanxi Medical
University 36
5.2.1.1 Brief introduction to No. 2 Medical Hospital of Shanxi
Medical University 36
5.2.1.2 The Competing Advantages of No. 2 Medical Hospital of
Shanxi Medical University in Shanxi Province 37
5.2.1.3 Our hospital has become the fixed assistant hospital of
No.2 clinic medical school of Shanxi medical university 40
5.2.1.4 It aims to be the teaching hospital of No.2 hospital of
Shanxi medical university by all-round cooperation in future. 40
5.2 .2 The technical cooperations with Beijing Liberation Army
Hospital (301) and Taiyuan Steel Chief Hosptal, etc. 41
5.2 .3 We should strive for the technical support from hospitals
of capitals and famous universities. 41
5.3 Measures to Improve the Medical Facilities and Environments
41
5.3.1 Purchase New Medical Facilities to Improve the Equipment
Level 41
5.3.1.1 Purchase Plan of Medical Facilities 41
5.3.1.2Purchase Plan of New Medical Facilities in the Future 42
5.3.2 Construction of sanitarium to improve the environment of
in-patient 43
6 Marketing 43
6.1 Integrated Marketing Communications 43
6.1.1 Marketing Orientation 43
6.1.2 Marketing Mode and Choice of Media 43
7. Competition Analysis 47
7.1 Analysis of Main Competitors 47
7.1.1 Analysis on Medical and Health Care Units in Yuanping City
47
7.1.2 Analysis of Main Competitors 48
7.2 Competition strategy 49
7.2.1 Guarantee of medical quality with emphasis on service
quality 49
7.2.2 Carry out Room Service Program 49
7.2.3 Differentiated service strategy with emphasis on
orthopedics department , department of burning and department of
obstetrics and gynecology 50
7.2.4 Strive for Qualification of Workers¡¯ Social Medical
Insurance Hospitals 50
7.2.4 Reasonable price 50
7.3 Competition Analysis 50
8 Management and Organization 52
8.1 Introduction of stock shareholders 52
8.2 Management team 53
8.2.1 Composition of the management team of hospital 53
8.2.2 Brief introduction of management team 54
8.2.3 Medical experts from No. 2 Hospital of Shanxi Medical
University 55
8.2.4 Other technicians 56
8.3 Organization 59
8.3.1 Organization 59
8.3.2 Function 61
8.4 Compensation system and talented people introduction
strategy of the hospital 61
8.4.1 Compensation system 62
8.4.1.1 High-level administrative personnel and discipline
leaders 62
8.4.1.2 The pay of general doctors 63
8.4.2 Talented people introduction strategy 66
8.4.2.1 Talentes introduction strategy during the early stage of
developmennt 66
8.4.2.2 Becoming the teaching hospital of Shanxi Medicine
University Second Hospital 66
8.4.2.3 Talents introduction in advance 67
8.4.2.4 Talent Hunters 67
8.4.3 Plan of management shareholding 67
9. Project finance need, investment return and cooperation mode
68
9.1 Capital needs and capital utilization plan 68
9.1.1 Reason for the capital needs 68
9.1.2 Finance Need of Project 69
9.1.3 Utilization plan of the funds raised 69
9.1.4 Time for the capital need 70
9.2 Cooperation mode 71
9.3 Project return on investment and guarantee for reimbursement
71
10. Financial Forecast 72
10.1 Assumptions and approaches of forecast 72
10.1.1 Forecast approaches of income 72
10.1.2 Forecast approaches of expenditure 74
10.2 Estimated balance sheet 74
10.3 Estimated revenue and expenditure statement 76
11 Risks and Corresponding Countermeasures 79
11.1 Risks of policy 79
11.2 Operation risks 80
11.2.1 Resources of medical talents 80
11.2.2 Medical risks 80
11.2.2.1Medical risks affect the continuous operation ability of
the privately operated hospitals. 80
11.2.2.2 Causes for medical risks 81
11.2.2.3 Countermeasures 83
11.2.3 Market risks 85
11.2.4 Financial risks 85
Appendix 87
1. Practicing Permit of Medical Organizations 87
2. Enterprise Code Certificate 89
3.Local Tax Registration Certificate 90
4.Bank Account License 91
5.Announcement of Setup of Affiliate Ankang Hospital of No.2
Hospital of Shanxi Medical University 92
6.Announcement of Appointment of No.2 Hospital of Shanxi Medical
University 93
Tables 94
Figures 95
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** Hospital
Gamma Knife Center
Business Plan
¡¡
Business Plan 1
Declaration of Confidentiality 4
Summary 5
¢ñ Brief Introduction of the project party 5
¢ò Brief Introduction of the project 5
¢ó Capital needs and cooperation mode 6
1. Brief Introduction of the Project Party 8
1.1 Project Party: Brief Introduction of Affiliated Lunan
Hospital of North China Coal Medical College 8
1.2 Assets of the hospital 9
1.2 Financial Situation 12
2. Analysis on the Project of Gamma Knife Center and Medical
Imaging Center 20
2.1 Origins of the project 20
2.2 Project Construction and the Current Situation 21
2.3 Technological Analysis on Gamma Knife Center 22
2.4 The operation mode of the gamma knife center 38
2.5 Marketing & management of the gamma knife center 39
3. Market analysis for the gamma knife center 41
3.1 Economic and social development of Tangshan City 41
3.2 The medical treatment and sanitation status for Tangshan
City 43
3.3 Market analysis for the gamma knife center 43
4. Project finance need, investment return and cooperation mode
60
4.1 Capital needs and capital utilization plan 60
4.2 Cooperation mode 61
4.3 Project return on investment and reimbursement security 61
5. Financial Forecast 63
5.1 Financial Forecast for Gamma Knife Center 63
5.2Financial Forecast for Medical Imaging Center 68
6. Investment risk and countermeasure 72
Appendix 74
1. Business License 74
2. Corporate Code Certificate 75
3. Reference Price of medical Services Published by Hebei
Government 76
3. Announcement for Change ofName 78
4. Operational License of Medical Institutions 79
5. State Land Use Right Certificate 79
6. House Property Certificate 80
Tables 81
Figures 82
Table of Contents 83

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