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Special purpose vehicles project Business plan
Content
1 Summary 4
1.1 Project Introduction 4
1.2 Market 4
1.3 Company Profile 6
1.4 Fund Request 7
1.5 Financial Forecast 7
2 Project Introduction 8
2.1 Project Background 8
2.1.1 The Great Market And Bright Future Of Special Purpose
Vehicle Industry In China 8
2.1.2 Special Purpose Vehicle Has Some Characters Differ From
Passenger Vehicle And Ordinary Commercial Vehicles, It Is
Possible For Our Company Develop Into A Leading Enterprise In
The Industry. 9
2.2 Products And Capacity Plan 9
2.2.1 Products 9
2.2.2 Capacity Plan 11
2.3 After Product Development Plan 11
2.3.1 Dump Truck 12
2.3.2 Box Vehicles 12
2.3.3 Concrete Mixers 12
2.3.4 Bulk Cement Tank Vehicle 12
2.3.5 Concrete Pump Vehicles 12
2.3.6 Dirt-Wagon 12
3 Market Analysis 13
3.1 The Production Of Special Purpose Vehicles 13
3.1.1 Features Of Special Purpose Vehicle Production 13
3.1.2 Output Of Special Purpose Vehicles 14
3.1.3 Lists Of Special Purpose Vehicle Manufacturers 16
3.2 Special Purpose Vehicle Market Capacity 21
3.2.1 China¨s Special Purpose Vehicle Market 21
3.2.2 Foreign Special Vehicle Market 25
3.3 Segmentation Of Special Vehicle Market 30
3.3.1 Current Situation Of Chinese Special Vehicle Market
Segmentation 30
3.3.2 Concrete Special Vehicle 31
3.3.3 Tipper Market 36
3.4 Target Market 37
3.4.1 International Market 37
3.4.2 China Market 38
4 Introduction To The Company 40
4.1 Profile 40
4.2 Equity Structure 40
4.3 Financial Statement 40
4.4 Business Principles Of The Company 40
4.5 The Overall Developing Plan And Strategy Of The Company 41
5 Site Selection, Building Layout, Equipment Scheme And
Technology Scheme 42
5.1 Site Selection 42
5.2 Engineering Scheme 42
5.3 Equipment Scheme 43
5.4 Technological Process 43
5.4.1 Stamping Technology 43
5.4.2 Welding Technology 44
5.4.3 Coating Technology 44
5.4.4 Assembly Technology 44
5.5 Raw Material Supply Scheme 46
5.6 Fuel And Power Supply Scheme 46
5.6.1 Supply Of Fuel 46
5.6.2 Power, Water And Electricity Supply Scheme 46
5.6.3 Matching Of Operation 47
5.7 Implement Schedule 47
6 Analysis Of Competition 48
6.1 General Situation Of Special Vehicle Market 48
6.2 Direct Competitors 48
6.3 Swot Analysis 49
6.3.1 Strength Analysis 49
6.3.2 Weakness Analysis 49
6.3.3 Opportunity 50
6.4 Competition Strategy 50
7 Marketing Plan 53
7.1 Product Position 53
7.2 Marketing Strategy 53
7.2.1 Marketing Logos 53
7.2.2 Price Strategy 54
7.2.3 Winning Market With Good After-Service 55
7.3 Sales Team 55
7.3.1 Marketing Network 55
7.3.2 Marketing Model 56
7.3.3 Services 56
7.3.4 Marketing Organization 57
7.4 Measures To Penetrate Into Overseas Market 57
7.4.1 Measures To Penetrate Into Overseas Market 57
7.4.2 Strategies For Penetrate Into Middle East Market 58
7.4.3 Strategies For Penetrating Into South-East Markets 58
7.4.4 Strategies For Penetrating Into East Europe Market 59
8 Management 60
8.1 Management Mechanism Of The Company 60
8.1.1 The Establishment Of Strong Enterprise Organization 60
8.1.2 Management Target 61
8.1.3 Market Sense 61
8.1.4 Sense Of Talented Persons 61
8.2 Organization Structure Of The Company 61
8.3 Introduction To The Management Team Of The Company 62
8.4 Operation And Management 64
8.4.1 Human Resource Management 64
8.4.2 Supply Chain Management 65
8.4.3 Quality Management 65
8.4.4 Production Management 65
8.5 Target Cost Management 66
9 Research And Development 67
9.1 Development System 67
9.2 Development Team 67
10 Financing Plan 68
10.1 Fund Request 68
10.2 Financing Plan 71
10.3 Reimburse Plan 71
11 Finance Forecast 72
11.1 Assumptions 72
11.1.1 Income Forecasting 73
11.1.2 Cost Forecast 74
11.2 Income Statement Forecast 75
11.3 Balance Sheet Forecast 77
11.4 Cash Flow Forecast 78
11.5 Technical Economic Appraisal 81
12 Appendix 83
12.1 Business License 83
12.2 Financial Statements 84
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,Parent Companies
,Merger or Acquisition Targets
,Strategic Partners
,Banks and SBA Lenders
,Commercial Finance, Factoring and Leasing Companies
,Key Customers
,Boards of Directors or Advisors
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