About our experience in Hospital Business plan

Beijing HL Consulting Co., Ltd has finished 15 Business plan in medical industry

Medical Research Company

Business Plan

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Glossary 7

1.0 Project Summary 9
1.1 Profile of company 9
1.2 Overview of project 9
1.3 Research and development 11
1.3.1Technology system 11
1.3.2 Talent team 12
1.3.3 Technology and equipment 12
1.4 Products and service 13
1.5 Fund request and Corporation 15
1.6 Financial Forecast 16

2.0 Company introduction 18
2.1 Profile 18
2.2 History 18
2.3 Company ownership and shareholder introduction 18
2.4 Organization and responsibilities of Departments 19
2.4.1 Organization 19
2.4.2 Responsibilities of departments 19
2.5 Management Team 20
2.6 Education of employee 21
2.7 The operation of company 22
2.8 List of main fixed assets and equipment 22

3.0 Business model 23
3.1 The industry status quo and development trend of China¡¯s pharmaceutical industry 23
3.2 Enterprise development strategy 25
3.2.1 Three five-year development phase 25
3.2.2 Three strategic development direction 25
3.2.3 One final target 26
3.3 Core competitiveness of the enterprises 26
3.4 Business model of our company 27
3.4.1 To establish high-end innovative R&D system£¨State-level technological platform£©to drive the development of the enterprise 27
3.4.2 To establish high-standard industrialized production platform of new preparation forms to foster strengths of the economy of scale 28
3.4.3 To create a new medicine marketing system of¡°union of medicine manufacturers, medical institutions and patients¡± and to steadily expand its market share 29
3.4.4 Dynamic adjustment of value chains 29

4.0 Plan for the construction of national controlled release preparation engineering technology research center 31
4.1 Background of the project 31
4.2 Development objectives 33
4.2.1Strategic plan for science and technology development 33
4.2.2 Major R&D directions 34
4.2.3 Construction scale in the first stage 35
4.3 Cooperation units and other supporting sources 35
4.3.1Cooperation units 35
4.3.2 Achievements in the R&D of New Pharmaceuticals that would be put into production in the project 36
4.3.3 Policy support for the project 39
4.4 Site selection for the project 40
4.5 Technological Scheme 40
4.6 Environment protection 41
4.7 Supply of raw materials and energy sources 41

5.0 Market analysis 41
5.1 Market analysis 41
5.1.1 Market background 41
5.1.2 Division of market 42
5.1.3 Competition analysis 43
5.1.4 Analysis of customers 45
5.2 Market forecast of industrialized project of serial new drugs for cardiovascular diseases 47
5.2.1 Market analysis of medicines for cardiovascular and cerebrovascular diseases 47
5.2.1.1 Basic concepts of cardiovascular system medicines 47
5.2.1.2 Incidence of cardiovascular and cerebrovascular diseases in the world 48
5.2.2 Market forecast of medicine for angina pectoris caused by coronary heart disease 50
5.2.3 Market value of Subbing spray (saving cardia in immediate-effect) 51
5.2.3.1 Applicable diseases and epidemiologic study 51
5.2.3.2 Brief introduction of the medicine 52
5.2.3.3 Analysis of competition 53
5.2.3.4 Analysis of market value 53
5.3 Market predict of a new series of anti-tumor medicine industrialization project 55
5.3.1 Analysis of anti-tumor medicine market 55
5.3.1.1 Global anit-tumor medicine 55
5.3.1.2 Market scale of Chinese anti-tumor medicine 56
5.3.1.3 Competition layout of Chinese anti-tumor medicine market 57
5.3.1.4 Profitability of Chinese anti-tumor medicine 57
5.3.2 Market value of main anti-tumor medicine of the project sponsor 58
5.3.3 Docetaxel injection introduction 58
5.4 Predict of the market of medicine for children and the introduction of Wean Gold Pill Granule 61
5.4.1 The market of medicine used for children abroad 61
5.4.2 Status quo and development trend of Chinese pediatric medicine market 61
5.4.3 Wean Gold Pill Granule and analysis of market value 63
5.4.3.1 Product introduction 63
5.4.3.2 Competition advantages 63
5.4.3.3 Economic value predict 64
5.5 Analysis of the market value of Zheng'ai Spray 65
5.5.1 Market analysis of medicines for V.D. (antiviruse) 65
5.5.2 Situation of V.D. and AIDS in China 66
5.5.3 Brief introduction of Zheng'ai Spray project 67

6. Marketing Strategy 69
6.1Strategic goal 69
6.2 Marketing strategy 69
6.2.1 Medicine circulation background analysis 69
6.2.2 Marketing orientation 71
6.2.3 Channel strategy 71
6.2.3.1 Agency business adopted as main mode at the startup stage, and professional marketing by our sales teams will be the main mode at the development stage. 72
6.2.3.2 Agency business 73
6.2.3.3 Professional marketing pattern (the budget management pattern) 73
6.2.4 Credit management 74
6.2.5 Sales incentives measures 75
6.2.6 Pricing Strategy 75
6.2.7 Advertising strategy 76

7.0 Incorporate Scheme 78
7.1 Name of Joint-venture and registered address 78
7.1.1 Name of Joint-venture 78
7.1.2 Address of Joint-venture 78
7.2 Registered Capital, Capital Contribuction and Share 78
7.2.1 Registered Capital 78
7.2.2 Capital Contribuction and Share 78
7.3 Fund request and application 78
7.4 Management 79
7.4.1 Board of directors 79
7.4.2 The operation commission 79
7.4.3 Organization 81
7.5 Human Resource Plan 82
7.5.1The plans of human resources 82
7.5.2 The mechanism of human resources motivation 83
7.5.1The plans of human resources 84
7.6 Enterprises Value Analysis 85
7.7 Exit Mechanism 85
7.7.1 Equity Transfer 85
7.7.2 Dividend 85
7.7.3 Listing 85

8.0 Financial forecast 87
8.1 Assumption of financial forecast 87
8.1.1 General Assumptions of Forecast 87
8.1.2 Income Forecast 89
8.1.3 Cost Forcast 91
8.1.4 Unit Cost of Major Drugs 92
8.2 Projected income statement 95
8.3 Projected balance sheet 97
8.4 Projected Cash Flow 98
8.5 Break-even Analysis 100
8.6 Economic appraisal 103

9.0 Risks and countermeasures 104
9.1 SWOT Analysis 104
9.1.1 S-Strength 104
9.1.2 W-Weakness 104
9.1.3 O-Opportunity analysis 105
9.1.4 T-Threat analysis 105
9.2 Technology risks 106
9.2.1 The risks of infringement of patent, or the failure of market recognition, or the quality is under the desired requirement. 106
9.2.2 The risk of inferior technology 106
9.2.3 The risks of over-reliance on the core staff and the know-how losing 107
9.3 Market risk 108
9.4 Policy risk 108
9.5 Management risk 109

10.0 Project Schedule 111

11.0 Appendix 111
11.1 Business License of the Enterprise and Certificate for High-tech Enterprise 111
11.2 Approvals for Major Drugs (Clinical Approvals) 112
11.3 Financial Statements 113

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Email: sw@HLconsulting.cn

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