About our experience in
Hospital Business plan
Beijing HL Consulting Co., Ltd has finished
3 Business plan of Universal Lubrication Oil for our clients.

High Performance Universal Lubrication Oil
With Integrated Performance Of Engine Oil And Gear Oil
Business Plan
Summary 4
Chapter 1 Market analysis 7
1.1 China¨s demand for lubricating oil is great and demand for
vehicle lubricating oil is increasing year by year 7
1.2 Foreign-funded enterprises dominate high-grade market and
local middle and small brands compete for low-grade markets 12
1.3 Domestic brands still have chance, but they are suffering
from technology gap. 14
Chapter 2 Products and service 15
2.1 Brief introduction of lubricating oil 15
2.2 Characteristics of Internal combustion engine and gear
general lubricating oil 17
2.2.1 High grade 17
2.2.2 Low production cost and strong price competitiveness 18
2.2.3 Advanced technology 18
2.2.4 Generality 18
2.3 Formulation 20
2.4 Analysis of technical maturity and feasibility 20
2.5 Uses 21
2.6 Production capacity plan 21
2.7 Price 22
3. Project factory proposal 24
3.1 Techniques and technology scheme 24
3.2 Main equipment 26
3.3 The supply of raw materials, assistant materials and fuels
30
3.4 Central labouratory construction 32
3.5 The number of personnel and recruitment 33
3.5.1 Production shift and the number of personnel 33
3.5.2 Employee enrollment and training 34
3.6 Layout to carry out the project 34
4. Enterprise management 36
4.1 Organization structure of a company 36
4.2. Management team of a company 37
4.2.1 The composition of a management team 37
4.2.2 Technical consultant team 37
4.2.3 Cooperated organizations 40
4.3 Encouraging system of the company 40
6. Marketing strategy 42
6.1 Product positioning 42
6.2 Purchase behavior of clients 43
6.3 Market strategy 44
6.3.1 Market positioning 44
6.3.2 Marketing strategy 44
6.3.3 Brand promotion 44
6.3.4 Sales channel 46
7 Financial forecast 48
7.1 Assumptions of financial forecast 48
7.2 Income Forecast 49
7.3 Cost forecast 51
7.4 Projected income statement 58
7.5 Projected balance sheet 60
7.6 Projected Cash Flow 61
7.7 Economic appraisal 64
8 Risk

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,Parent Companies
,Merger or Acquisition Targets
,Strategic Partners
,Banks and SBA Lenders
,Commercial Finance, Factoring and Leasing Companies
,Key Customers
,Boards of Directors or Advisors
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Business plan is critical
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excellent business plan. You may know the operation of your
business, however you may not know how to express your idea
clearly and logically and be accepted by investors, what is more .
you need more intelligence in financing to maximize your
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extensive analysis including production, technology, law,
financing, accounting, market and marketing, risk analysis.
It is difficult for most clients to prepare an excellent
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We can provide high quality market analysis for we are also a
famous market research and business intelligence company,
then we can put forward better competition strategy and
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strategic investors or partners
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management teams and board members
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their growth objectives and strategies
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